Tuesday, May 4, 2010

How important is the after sales process in consumer durable industry?

Forecasting consumer durable sales is an especially difficult and challenging task since the market- place is always changing. In this case Repair Management System are specialized software designed for the repair/servicing industries that require automated tools to keep track of repairs.


Have you experienced the pain a customer would feel on getting delayed services? The frustration when the customer executives say “It will still take time, ma’m” and your customer returns home agitated?


In business, keeping the existing customers happy is equally important to getting the new customers in. So when you keep the front door open for the new customers, it is also essential not to loose customers from the back door. Else, howsoever aggressive your marketing activities be, if your present customers aren’t happy with the after-sales support, there is no point winning new customers. So remember, “Winning trust” and “Providing Best Customer Support” is more important!

Whatever the product, a certain percentage of all of them is likely to be returned for repair. While some products experience the aftermath of wear and tear, some may just die down during the warranty period. It is apparent that customers would want all the utility products to be repaired as soon as possible. Hence manufacturers pay superior attention to repair and deliver the products in minimum turn-around-time. So how would you ensure that the repair cycle is on track or it seeks improvement? If you rely on emails and phone for a humongous process like repair and service, which randomly includes Job creation/ Work Order Creation, Warranty Management, Part and Service Claim handling, Escalation Mechanism and complete management of overhaul process, you are risking your business and loosing to the competition …until now!


Web based Repair Management Systems are specialized software designed for the repair/servicing industries that require automated tools to keep track of repairs. Few of the key features and benefits of a Service / repair Management system are:


Features:


• Call Logging & Allocation

• Warranty Tracking

•Inventory Management

•Forward & Reverse Logistics Handling

•Escalation Mechanism

•Performance monitoring of Repair Channel

•Product Performance Monitoring

•Part & Service Claim handling


Benefits:

•Determines Spare Parts Requirement

•Streamlines Maintenance, Repair and Overhaul Processes

•Reduces and enables ability to track Turn-Around Time (TAT )


Repair/Service Management System is up and running in the market, and it is very likely that your competitors are using it to streamline their after-sales! A well tested and tried Service/repair Management application offers end-to-end to solution for service center automation that let manufacturers gain greater control of their service executives and the jobs they are allocated to. Reduction in TAT and informed customers subsequently strengthen Client-Customer Relationship!

Zed Axis is a leading Software Development Company in India. To know more about our Repair Management Software & Sales contact management software services, visit our website now! www.zed-axis.com

How Internet marketing help business organization to get more business from Internet

Internet Marketing is a growing marketing technique and help business owner to grow there business in effective way. These days many internet marketing technique available which open new door for get business from internet and be leader in there industry.


In the era of internet the craze of internet Marketing is continuously growing. In current business scenario every business wants to do the Internet marketing. As number of people using internet is keep growing day to day, it major influence of enhanced the scope of internet marketing. The Internet has been become the major choice for searching, shopping, selling, advertising, etc.


So only having a website & doing online business is not enough in current dynamic market. The website must be having latest features in your industry so visitors can find your website a valuable one. Your website easily visible on search results means to say that you must have the search engine friendly website. In addition, your website have other internet marketing scope inbuilt like eMail subscription mechanism features, well connected with social Media websites etc.


Internet Marketing contains a vast range of marketing techniques including Paid Search, Organic Search engine optimization, Email marketing, affiliate marketing, Social Media marketing, banner advertising, viral marketing etc. Here I elaborate some of internet marketing techniques which help business owner to get more sales/leads:


Paid Search:

One of the major traffic sources on the internet is search engine. Using paid search program you can get traffic from search engines with many of your industry related keywords instantly from your targeted geographical area. Google Adwords, Yahoo Search Marketing, Microsoft adCenter are major paid search program today.


Organic SEO:

This is another effective internet marketing technique which helps to get search engine traffic in low cost. If your website well optimized for Search engines, your website will show on Search engine ranking pages for free. There are no geographical limitations and no time limit. In addition, you need to pay anyone for each click of no of clicks. What you need to do is, optimized your website search engines.


Social Media Marketing:

Social Media is emerging trends of internet marketing. Today Social media websites are get huge traffic towards there website. Using Social media website you can generate targeted traffic towards your website and make more sales.


Email Marketing:

Email marketing another internet marketing technique to retains your old customer and get new customer as well. You can keep posted your existing customer about newly added products and service, discounts, bonus etc and encourage them buy your product /services.


Internet marketing helps business owner to increase there business in very low cost. That is why internets marketing growing in leap and bound. Therefore start internet marketing for your business as soon as possible.


SAI Internet Marketing is a leading internet marketing service provider in India. To get more information about Internet Marketing India visit SAI Internet Marketing’s website now. www.saiinternetmarketing.com